3rd August 2017 / Design, Marketing Posted by Paul Ovenden

Why use infographics and what can you do with them?

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Infographics are a simplified visual representation of information or data. And while it seems a little odd to be using statistics to describe statistics, it’s a fact worth noting that more than 30% of marketers regularly use infographics to generate brand engagement. A great infographic is worth a thousand words – why? Well because, of all the types of visuals on offer – from GIFs to images and charts –, 40+% of marketers identified infographics as the type of visual with the highest engagement levels. So, if you’re looking to diversify the content you use – and optimise it for impact – infographics can play a big role.

 Why infographics matter - in content marketing, and beyond

 There are many very good reasons why it’s time to embrace the infographic…

Because humans need visuals. 90% of the data that makes it into a human brain is visual. So, if you really want to get your message across to the broadest swathe of people, infographics give you a great shot.

Because you need your content marketing to be versatile. Embeddable, shareable and on-message whether used alone or as part of a wider piece of content, infographics will give you more ways to reach more people.  

Because compelling and succinct content marketing generates better results. One glance at an infographic and your viewer knows exactly what they’re looking at and what you’re trying to say. No rambling sentences, no ambiguous points of view, the infographic delivers punchy and informative data at high speed.

Because infographics have global reach. The only barrier you face to worldwide distribution with infographics is language – not even that if you construct your infographic in the right way. An infographic is an easily transferable, simple to understand visual that transcends culture and geographic barriers.

Because you’ll be able to position yourself as an expert. Creating your own infographics is original, it’s authentic and offers a new perspective on a set of data or facts. If you’re the author of the infographic then you instantly attain a position of expertise and position your brand as a voice of experience.

How to use an infographic

You’ve no doubt seen infographics during your digital wanderings but there are many more ways to use them than you might think.

  • On social media – create an infographic on a topic of interest, add your branding to generate exposure. If you’re aiming to go viral with social content, infographics are one of the most reliable ways to do it.
  • On your blog – infographics are the definition of genuinely useful content. Almost everyone can find a useful take away from an infographic so they are perfectly suited to giving your blog an informative and authoritative edge.
  • As part of your presentations – using infographics to represent data chains enables you to display a complex process or system in simplified form. You won’t lose your audience to a complicated explanation and they have a visual tool to refer back to.
  • On your website – infographics can help to create web traffic through the interest that they generate. They will give your site a feel of authority and set you up as a thought leader creating your own content that has value to add. Whether you’re looking at your website from the point of view of user experience or Google rankings those features win big.

The best infographics are individually tailored, incorporate business branding and can be quickly turned around to take advantage of a trending topic or newsworthy subject of interest. At Aquatint we have a wealth of experience with infographics – using them and creating them. We can help your business to start generating better visuals and optimising the potential of your content, whatever its purpose – contact us to find out more.