3rd January 2020 / Marketing, Print Posted by Laurence Irvine

Small changes can make a big difference in a sustainable marketing strategy

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In the past few years, consumer patterns have undoubtedly changed and now reflect a much higher awareness of sustainability; whether it's going vegan or cutting out single use plastic, making more sustainable and ethical choices as a consumer has never been more important. In November 2018 a Futerra survey suggested that 88% of consumers would like brands to help them be more environmentally friendly and a December 2019 survey by Amnesty International revealed that climate change was the most important issue facing 18-25 year olds worldwide.

It goes without saying then that as marketeers, making and presenting more sustainable and ethically sound choices is increasingly urgent.

Now for the good news....

...it's becoming much easier to make small changes that will have a big positive effect on overall marketing strategy by demonstrating your company's eco-friendly brand values.

At Aquatint, we're trying to make it even easier by working hard to provide a range of recycled, biodegradable and sustainable alternatives for all our print and promotional items - here are examples of just 8 of them:

1. Biodegradable Plastic Pens

Branded pens are one of the most common promotional items. Typically, they’re made from plastic that goes directly to landfill at the end of it's life-cycle. Thankfully, there are several, very cool, sustainable and biodegradable solutions available. Using PLA plastic, derived from biomass (most commonly sugar cane) the outer casings of these fully brandable pens are completely biodegradable.

Biodegradable plastic pens

2. Business Cards

We made the decision last year to reduce our use of plastics as much as possible, that's why all our business cards now come supplied in recyclable card boxes instead of plastic ones. We also have a range of recycled and ethically sourced paper substrates to choose from.

Recyclable business card boxes

3. Biodegradable Bubble Wrap

Making the right packaging decisions so our customers receive their items safely and in mint condition is business critical to us and bubble wrap is often a very effective part of any packaging solution. Unfortunately, in its traditional form it goes straight to landfill and adds to the plastic pollutant problem which is why we have replaced all our bubble wrap with a biodegradable alternative!

Biodegradable bubble wrap

4. Roller Banner Recycling

Still a mainstay for most of our exhibition and conference organisers but as they're printed on PVC they're often at odds with sustainability policies and are therefore a bit of a bone of contention. Thankfully, Aquatint now have a recycling scheme in place where we can arrange collection of used roller banners, the graphic shredded and reconstituted into fresh roller banner PVC and the roller mechanism reused.

Roller banner recycling

5. Bamboo Fibre Lanyards

Often a very single-use item and one typically made from polyester or nylon, both of which are derived from petroleum and are neither great for the environment at the start or at the end of their life-span. Bamboo fibre lanyards are produced from one of the world's most sustainable materials and are fully biodegradable at the end of their life-cycle.

Bamboo fibre lanyards

6. Metal Bottles

These have been around for a good few years but we've never had as many different options before; lots of different capacities, shapes, openings and with various different print and etching options available it's even easier to deliver a strong (and long lasting) brand message!

Metal bottles

7. Recycled Plastic Umbrellas

Single use plastic bottles are banned in the Aquatint office so these umbrellas might just be our favourite product at the moment....! Made from recycled PET plastic bottles, they come in a variety of sizes, styles and colours all of which a fully brandable. The perfect way to make the most of the rain.

Recycled plastic umbrellas

8. Bamboo Fibre Coffee Mugs

Finally, time to kick-back with a coffee safe in the knowledge that you've done your bit, and what better way to do so than with a fully branded, reusable coffee mug that's made from sustainable bamboo.

Bamboo coffee mug

#Marketing